Retailers missing the boat on internet research

As reported in The Australian

Australian retailers can fend off revenue leakage to overseas competitors and offset declining like-for-like sales through traditional channels, said Deloitte Australia’s Multi-Channel Retail specialist, Katherine Milesi.

Kasey Lobaugh, who leads Deloitte’s Retail Multi-Channel practice globally and is in Australia to address a conference said: “Australian retailers see the benefits of multi-channel retailing, however many of them lack a clear roadmap on how to get there.”

In a new paper titled: ‘Navigating multi-channel retail in Australia, moving from ‘if to how’?’ Ms Milesi discusses the best approach to multi-channel retail that encompasses online, mobile, phone and in-store self-service kiosks. She outlines how even in today’s difficult economic environment, retailers can achieve sustained cost reduction and develop new revenue streams.

Deloitte Report [here]

Media Release [here]